Category Archives: Business

Real Estate Marketing Strategies for 2017

Posted by admin Date: April 27, 2017

Building a career as a real estate agent is tough work. There are as many as two million agents operating in the US, and competition has never been higher in this lucrative field. With such a full playing field, the only way to succeed is by differentiating yourself from the other team. Try these real estate agent marketing tools to get your name out there and grow your business.

1. CRM for Real Estate

CRM is one of the key real estate tools to invest in and learn to maximize. CRM systems help you track and communicate with potential clients, and some versions can even automate email campaigns and content distribution as well. Investing in tech can not only keep you in closer contact with your leads, but will also save you time by taking often-repeated tasks off your plate.

2. Direct Mail

When brainstorming realtor marketing, direct mail marketing might initially sound like an outdated strategy. But, it’s never been cheaper or easier to reach your customers with direct mail pieces, bringing your message and brand right to their front door. If you are targeting an area with high turnover and are interested primarily in brand awareness, USPS has a service called Every Door Direct Mail that allows you to send a postcard to every home on a particular mail route, and there are a ton of awesome vendors that can help you with everything from design to execution.

3. Offer Potential Clients an All-In-One Experience

While RESPA violations are constantly top-of-mind with us all, there are some incredibly beneficial and compliant ways to work with other settlement service providers that will increase your marketability. Consider marketing ideas like splitting some co-branded print marketing with a lender you trust, or a title company that you know has excellent customer service. By directing your clients to stellar options for all their needs in the loan process, you’ll be ensuring they have an optimal experience and will be more likely to refer you in the future. Do be careful with this tactic and safeguard yourself against any potential compliance issues that may arise out of working with another SSP.

Amplifying your messaging as a realtor should be about one thing – service. The easiest path to a full pipeline is to make every client interaction one that produces good will and referral opportunities. First, work on your values and your customer service, and then invest in the marketing strategies that will amplify that message.

When to Use Real Estate Agent Commission Advances

Posted by admin Date: April 27, 2017

One of the most significant challenges real estate agents have relates to managing their funds. After all, you cannot control the timing of when deals will close. Some deals, for example, may be delayed by several weeks over a seemingly small matter. You may need access to the real estate commission advance from the sale for personal reasons, such as to pay your mortgage. You may also need the funds to pay for marketing or other business overhead you are responsible for. Commission advance companies give you the incredible ability to access most or all of your commission weeks before the closing date for a fee through real estate agent commission advances. By learning more about how to effectively use these services, you can incorporate them into your business activities with great benefits.

Understanding the Cost of Services
One of the first factors to consider before you reach out to commission advance companies relates to the cost of services. The fee charged varies by company, you can generally expect to pay approximately eight to 12 percent of your commission in fees to an advance company. As you can see, this equates to a considerable amount of money. Some real estate agents will use commission advances on each deal they do, but the net results over the course of a year may be the loss of tens of thousands of dollars. With this in mind, real estate agent commission advances should be used sparingly and on an as-needed basis only.

Knowing When to Draw Commissions in Advance
The last thing you want is to pay your personal or business bills late, and there may be instances when you need a specific deal to close on time to pay your bills in a timely manner. After all, paying late fees and additional interest charges can cost a small fortune. Real estate agent commission advances can be used to help you make ends meet until a deal closes. They can also be used to help you keep your business running smoothly. For example, you need marketing to go out on a regular basis to keep a steady stream of calls and leads coming your way. It is not advisable to halt operations while you wait for a deal to close as this can impact your future ability to earn money. However, there may be other ways to pay for some of your expenses other than to use a commission advance. For example, if you only need access to a small amount of money, it may be more affordable to rely on a credit card and to pay the balance off in full once your deal closes.

A real estate agent commission advance can be highly beneficial in many instances, but there is a cost associated with an advance. With this in mind, they should only be used when a critical need for cash is present and when more affordable solutions are not available.

How the Services of an Estate Lawyer Can Protect Your Loved Ones

Posted by admin Date: April 27, 2017

The thought of your mortality can be morbid and even terrifying to some people, but planning for the inevitable is important. When you pass away, your loved ones will be responsible for tending to your financial assets as well as your liabilities. The last thing you want is to leave them with a stressful headache or a legal and financial nightmare to contend with. The services of a skilled estate lawyer can help you to decrease the burden your death will create on your loved ones so that they can spend their time mourning your loss and trying to find a way to move forward after experiencing a devastating event.

Creating Your Will
One of the first steps an estate lawyer Toronto will take to help new clients get their affairs in order is to draft a will. A will can provide basic information about the transfer of your assets after your passing, but a will is not just for the elite and wealthy. If you have moderate assets to divvy up after your passing, the will provides instructions for handling this. It names an executor to tackle the task of handling your estate, and it also can provide instructions regarding the future care of your children. Your life insurance proceeds may provide for your children financially after your passing, but the will may dictate who is responsible for their care.

Assisting With Your Business Affairs
Many people own their own business or have at least a moderate interest in a company. Your estate lawyer can help you to handle business transactions that take place after your passing, such as the transfer of your ownership interest to a member of your family or to a business associate. Transfering business ownership can be a legal nightmare if provisions are not made during your living years, and this can be a burden on your partners as well as your family.

Transferring Your Assets
Some people will use estate legal services to transfer at least some of their assets to loved ones during their living years or to establish trusts. There are benefits associated to both of these options, but there are also legal and taxation issues to consider. Your estate lawyer can help you explore the options available for the transfer of your assets, and he or she can prepare the documents to bring your wishes to fruition.

Regardless of your current financial or parental status, you understandably have certain wishes and desires for your affairs after your passing. Your estate lawyer can listen to your wishes and can provide you with tailored recommendations to help you achieve your goals within the letter of the law. If you have not addressed the important matter of estate planning yet, now is a great time to get started.

3 Things to Look For in Your Painting Project Quote

Posted by admin Date: April 26, 2017

Hiring painters to help with your upcoming residential painting project is a smart idea. A professional painting company can help you to achieve the transformative look you desire in your home through the use of different painting techniques. They can also complete the project faster while protecting your home from damage in the process. While there may be several skilled Muskoka painters in your area who are eager to begin working on your residential painting project, they may differ drastically in the area of cost. It is wise to compare quotes from different companies, and you can make a quick and easy comparison when you focus your attention on these aspects of the quotes.

The Number of Man-Hours
There are two main components of a painting project quote, and these are the cost of labor and the cost of materials. The labor cost will be determined by the number of man-hours worked as well as the hourly labor rate. Therefore, first focus on how long the company is estimating the project will take to complete. In some cases, the hourly labor rate is itemized for you. In other cases, you may need to calculate the hourly rate on your own. By taking this step, you can determine if their number of hours projected is reasonable and if their hourly rate is in line with the competition.

The Amount and Quality of Paint and Supplies
Some companies will charge you for paint and supplies at cost, but others will add a surcharge onto the paint and supplies. Many will detail which type of paint they plan to use as well as how much in their quote, and you can easily search for the actual price of paint and supplies online to determine if a surcharge is being added to the quote. You may be able to get around paying a surcharge by offering to purchase the paint and supplies yourself.

The Fine Print
The supplies and the labor are the two main factors to review when comparing quotes, and these two factors can give you a better idea about which company has the best overall deal for your painting project. However, do not overlook the fine print in a work order or contract. Some companies have complicated fine print that is difficult to understand, and working with a company such as this should be avoided. Others have fine print that leaves them room to charge an additional fee after the work has been completed, and working with this type of company should also be avoided. Ideally, fine print will cover topics like a guaranty, a warranty or customer satisfaction.

Choosing the right painting company to hire is rarely simple and easy to do. You may need to read consumer reviews, check references and obtain quotes before you make a final decision. As you compare quotes, focus on these individual factors rather than the bottom line cost to find the best company to hire for your project.

3 Things to Look For in Your Painting Project Quote

Posted by admin Date: March 22, 2017

Hiring painters to help with your upcoming residential painting project is a smart idea. A professional painting company can help you to achieve the transformative look you desire in your home through the use of different painting techniques. They can also complete the project faster while protecting your home from damage in the process. While there may be several skilled Muskoka painters in your area who are eager to begin working on your residential painting project, they may differ drastically in the area of cost. It is wise to compare quotes from different companies, and you can make a quick and easy comparison when you focus your attention on these aspects of the quotes.

The Number of Man-Hours
There are two main components of a painting project quote, and these are the cost of labor and the cost of materials. The labor cost will be determined by the number of man-hours worked as well as the hourly labor rate. Therefore, first focus on how long the company is estimating the project will take to complete. In some cases, the hourly labor rate is itemized for you. In other cases, you may need to calculate the hourly rate on your own. By taking this step, you can determine if their number of hours projected is reasonable and if their hourly rate is in line with the competition.

The Amount and Quality of Paint and Supplies
Some companies will charge you for paint and supplies at cost, but others will add a surcharge onto the paint and supplies. Many will detail which type of paint they plan to use as well as how much in their quote, and you can easily search for the actual price of paint and supplies online to determine if a surcharge is being added to the quote. You may be able to get around paying a surcharge by offering to purchase the paint and supplies yourself.

The Fine Print
The supplies and the labor are the two main factors to review when comparing quotes, and these two factors can give you a better idea about which company has the best overall deal for your painting project. However, do not overlook the fine print in a work order or contract. Some companies have complicated fine print that is difficult to understand, and working with a company such as this should be avoided. Others have fine print that leaves them room to charge an additional fee after the work has been completed, and working with this type of company should also be avoided. Ideally, fine print will cover topics like a guaranty, a warranty or customer satisfaction.

Choosing the right painting company to hire is rarely simple and easy to do. You may need to read consumer reviews, check references and obtain quotes before you make a final decision. As you compare quotes, focus on these individual factors rather than the bottom line cost to find the best company to hire for your project.

Creating a More Efficient Distribution Process

Posted by admin Date: February 7, 2017

Trucking companies that can provide more affordable services, superior coverage and more convenient scheduling options can be an essential asset for businesses seeking to create and maintain a more efficient distribution process. Freight services and logistics often entail considerable expense, especially for manufacturers and other commercial enterprises that are required to arrange large-volume shipments or to distribute greater volumes of products and goods. Working alongside a Canadian trucking company that has more to offer can help to ensure that manufacturers, merchants and other types of businesses are able to reduce both shipping delays and overhead costs. Finding the right transportation company is never a consideration that should be left to chance.

Reducing Logistics and Operational Expenses

Shipping costs can quickly add up and businesses who choose to deal with the wrong transportation company could be spending much more than may be necessary. Creating a shipping or distribution process that utilizes the more cost-effective and affordable solutions that only the best Canadian trucking company may be able to offer can make quite a difference in terms of curbing operational costs. Spending too much on shipping and freight services can deprive businesses of the financial resources that they may require in order to address other issues and concerns. Dealing with trucking companies that will be able to offer better deals and more competitive rates can help to improve efficiency and ensure that businesses are able to stay more competitive and profitable.

Ensuring Timely Delivery for All Orders

Even the most cost-effective freight services may be of little practical benefit in the event that they are unable to guarantee prompt delivery. The problems and logistics concerns caused by delayed shipments can become a serious issue when it comes to business to business shipments. Orders placed by customers and end-line consumers can also become a liability should shipments take too long to reach their final destination. Trucking companies that can provide more dependable service in order to minimize potential delays can help to ensure that customer and consumer satisfaction issues are less likely to create problems.

Choosing the Right Transportation Company

Finding the best Canadian trucking company is not always a straightforward proposition. Businesses often have radically different needs and commercial organizations would do well to fully consider their service options in order to ensure that they are able to create, implement and maintain a more efficient distribution process. Comparing the rates, scheduling options and quality of services that different trucking companies are able to offer can ensure that more informed decisions are able to be made. Selecting a transportation company better suited to meet both current and future needs can ensure that businesses are able enhance the overall efficiency and effectiveness of their distribution network and process. For additional info, visit Fortigo and learn more from their online references.

How to Enhance the Benefit of Commercial Security Systems

Posted by admin Date: February 6, 2017

Many business owners install commercial security systems on their properties with the primary goals in mind of deterring criminal activity on the property and catching criminals in the act. The best commercial alarm systems have fabulous features that can help you to achieve your goals, such as high-quality digital images and night vision on video camera surveillance, motion detectors and more. While installing security alarms is one of the best steps you can take to secure your commercial property, they are not the only step you should take to promote business security. Commercial security systems work best when they are used in conjunction with these tips.

Light Up Your Space
Many crimes take place in darkened areas, and this is because criminals seek shadows to conceal their activities. Take a closer look at your venue’s exterior at night, and focus your attention on the darkest areas. When these areas are at or near doors and windows, you run a major risk of a break-in or another type of crime. This is because criminals will look for shadows near entry points as a prime area to attempt an entrance into the building. Consider using outdoor lighting to brighten these shadowy areas for your benefit.

Remove Vegetation Near Doors and Windows
While shadows can conceal criminals while they try to break into your venue, vegetation can also provide excellent cover for criminals as they try to enter your building. Trim back tall, thick bushes, or remove them altogether. If removing vegetation is not possible or ideal, consider shining landscaping lighting on the area in question to discourage criminal activity in that area. This will diminish the level of concealment that your vegetation provides to criminals.

Protect Outdoor Inventory and Fixtures
Many businesses have an outdoor section, and you may have inventory, fixtures or even equipment stored outside your venue on a nightly basis. This may range from plants in a nursery business to tables and chairs in a restaurant with patio seating. Physically locking down some items, such as heavy equipment, is one option to consider. If this is not feasible, such as in a restaurant patio seating area, consider the combined use of outdoor lighting, security gates and security cameras to secure the area.

Protecting your business property is a top concern. Criminal activity can cost you a small fortune through insurance deductibles, lost inventory, bad public relationships negatively impacting your business and more. While you likely will benefit from investing in a state-of-the-art commercial alarm system, this alone may not be enough. When you combine your use of a business security system with these tips, you can more effectively protect your property. If you are interested in learning more, visit Chubb Edwards.