Category Archives: Marketing

Real Estate Marketing Strategies for 2017

Posted by Ray Date: April 27, 2017

Building a career as a real estate agent is tough work. There are as many as two million agents operating in the US, and competition has never been higher in this lucrative field. With such a full playing field, the only way to succeed is by differentiating yourself from the other team. Try these real estate agent marketing tools to get your name out there and grow your business.

1. CRM for Real Estate

CRM is one of the key real estate tools to invest in and learn to maximize. CRM systems help you track and communicate with potential clients, and some versions can even automate email campaigns and content distribution as well. Investing in tech can not only keep you in closer contact with your leads, but will also save you time by taking often-repeated tasks off your plate.

2. Direct Mail

When brainstorming realtor marketing, direct mail marketing might initially sound like an outdated strategy. But, it’s never been cheaper or easier to reach your customers with direct mail pieces, bringing your message and brand right to their front door. If you are targeting an area with high turnover and are interested primarily in brand awareness, USPS has a service called Every Door Direct Mail that allows you to send a postcard to every home on a particular mail route, and there are a ton of awesome vendors that can help you with everything from design to execution.

3. Offer Potential Clients an All-In-One Experience

While RESPA violations are constantly top-of-mind with us all, there are some incredibly beneficial and compliant ways to work with other settlement service providers that will increase your marketability. Consider marketing ideas like splitting some co-branded print marketing with a lender you trust, or a title company that you know has excellent customer service. By directing your clients to stellar options for all their needs in the loan process, you’ll be ensuring they have an optimal experience and will be more likely to refer you in the future. Do be careful with this tactic and safeguard yourself against any potential compliance issues that may arise out of working with another SSP.

Amplifying your messaging as a realtor should be about one thing – service. The easiest path to a full pipeline is to make every client interaction one that produces good will and referral opportunities. First, work on your values and your customer service, and then invest in the marketing strategies that will amplify that message.

Are You Taking Full Advantage of Your Real Estate CRM Software?

Posted by Ray Date: January 17, 2017


A real estate contact management software program is an exceptional tool to invest in, and you may have been using your program for months or even years in an effort to simplify and improve your professional practices. However, the reality is that many skilled real estate agents are not using their real estate CRM program as effectively as they could be. By employing a few key strategies with your real estate CRM, you may be able to take its use to the next level to enjoy considerable benefits.




Inputting New Contacts and Leads

Your real estate contact management program will simply not be as effective as it could be if you fail to input all new contacts and leads into it. Consider every contact you have with new clients. Are you adding every potential lead possible to your CRM? This may include online and email leads, those who you meet at open houses, referrals and more. When you add all new contacts and leads to your CRM as soon as possible, you can more effectively market your services to them.



Adding Client Needs and Preferences

The best real estate CRM software program allows you to input a wide range of details about each client. For example, you can add details about the area they prefer to live, how many bedrooms and bathrooms they need, what their price point is and more. You can then use these details later to create segmented, targeted marketing campaigns that are focused specifically on their needs. Without inputting these critical details in your program, however, you are unable to fully take advantage of this feature. While it does take extra time to complete this step, your effort can be well-rewarded.



Automating Marketing Efforts

Most modern CRM programs designed for real estate agent use offer automated marketing solutions, here is an article for benefits of CRM software. For example, they may allow you to set up a series of email blasts to be sent out to segments of your target audience. By automating this effort, you ensure that your audience is hit in a timely manner, and you avoid delays in marketing because your own schedule got busy.

A real estate contact management software program like IXACT Contact, is an exceptional tool for you to use in your daily efforts. However, it is only as effective as you make it through your daily interaction with the program. It is not enough to simply use the program sparingly. If you want to enjoy the best overall results from your CRM, consider how you are using your program currently in these ways. By making some changes to how you use your program, you can more effectively improve your results.