Category Archives: Operations

Real Estate Marketing Strategies for 2017

Posted by Ray Date: April 27, 2017

Building a career as a real estate agent is tough work. There are as many as two million agents operating in the US, and competition has never been higher in this lucrative field. With such a full playing field, the only way to succeed is by differentiating yourself from the other team. Try these real estate agent marketing tools to get your name out there and grow your business.

1. CRM for Real Estate

CRM is one of the key real estate tools to invest in and learn to maximize. CRM systems help you track and communicate with potential clients, and some versions can even automate email campaigns and content distribution as well. Investing in tech can not only keep you in closer contact with your leads, but will also save you time by taking often-repeated tasks off your plate.

2. Direct Mail

When brainstorming realtor marketing, direct mail marketing might initially sound like an outdated strategy. But, it’s never been cheaper or easier to reach your customers with direct mail pieces, bringing your message and brand right to their front door. If you are targeting an area with high turnover and are interested primarily in brand awareness, USPS has a service called Every Door Direct Mail that allows you to send a postcard to every home on a particular mail route, and there are a ton of awesome vendors that can help you with everything from design to execution.

3. Offer Potential Clients an All-In-One Experience

While RESPA violations are constantly top-of-mind with us all, there are some incredibly beneficial and compliant ways to work with other settlement service providers that will increase your marketability. Consider marketing ideas like splitting some co-branded print marketing with a lender you trust, or a title company that you know has excellent customer service. By directing your clients to stellar options for all their needs in the loan process, you’ll be ensuring they have an optimal experience and will be more likely to refer you in the future. Do be careful with this tactic and safeguard yourself against any potential compliance issues that may arise out of working with another SSP.

Amplifying your messaging as a realtor should be about one thing – service. The easiest path to a full pipeline is to make every client interaction one that produces good will and referral opportunities. First, work on your values and your customer service, and then invest in the marketing strategies that will amplify that message.

Creating a More Efficient Distribution Process

Posted by Ray Date: February 7, 2017

Trucking companies that can provide more affordable services, superior coverage and more convenient scheduling options can be an essential asset for businesses seeking to create and maintain a more efficient distribution process. Freight services and logistics often entail considerable expense, especially for manufacturers and other commercial enterprises that are required to arrange large-volume shipments or to distribute greater volumes of products and goods. Working alongside a Canadian trucking company that has more to offer can help to ensure that manufacturers, merchants and other types of businesses are able to reduce both shipping delays and overhead costs. Finding the right transportation company is never a consideration that should be left to chance.

Reducing Logistics and Operational Expenses

Shipping costs can quickly add up and businesses who choose to deal with the wrong transportation company could be spending much more than may be necessary. Creating a shipping or distribution process that utilizes the more cost-effective and affordable solutions that only the best Canadian trucking company may be able to offer can make quite a difference in terms of curbing operational costs. Spending too much on shipping and freight services can deprive businesses of the financial resources that they may require in order to address other issues and concerns. Dealing with trucking companies that will be able to offer better deals and more competitive rates can help to improve efficiency and ensure that businesses are able to stay more competitive and profitable.

Ensuring Timely Delivery for All Orders

Even the most cost-effective freight services may be of little practical benefit in the event that they are unable to guarantee prompt delivery. The problems and logistics concerns caused by delayed shipments can become a serious issue when it comes to business to business shipments. Orders placed by customers and end-line consumers can also become a liability should shipments take too long to reach their final destination. Trucking companies that can provide more dependable service in order to minimize potential delays can help to ensure that customer and consumer satisfaction issues are less likely to create problems.

Choosing the Right Transportation Company

Finding the best Canadian trucking company is not always a straightforward proposition. Businesses often have radically different needs and commercial organizations would do well to fully consider their service options in order to ensure that they are able to create, implement and maintain a more efficient distribution process. Comparing the rates, scheduling options and quality of services that different trucking companies are able to offer can ensure that more informed decisions are able to be made. Selecting a transportation company better suited to meet both current and future needs can ensure that businesses are able enhance the overall efficiency and effectiveness of their distribution network and process. For additional info, visit Fortigo and learn more from their online references.