Real Estate Marketing Strategies for 2017
Building a career as a real estate agent is tough work. There are as many as two million agents operating in the US, and competition has never been higher in this lucrative field. With such a full playing field, the only way to succeed is by differentiating yourself from the other team. Try these Real Estate Marketing tools to get your name out there and grow your business.
Building a career as a real estate agent is tough work. There are as many as two million agents operating in the US, and competition has never been higher in this lucrative field. With such a full playing field, the only way to succeed is by differentiating yourself from the other team. Try these real estate agent marketing tools to get your name out there and grow your business.
1. CRM for Real Estate
CRM is one of the key real estate tools to invest in and learn to maximize. CRM systems help you track and communicate with potential clients, and some versions can even automate email campaigns and content distribution as well. Investing in tech can not only keep you in closer contact with your leads, but will also save you time by taking often-repeated tasks off your plate.
2. Direct Mail
When brainstorming realtor marketing, direct mail marketing might initially sound like an outdated strategy. But, it’s never been cheaper or easier to reach your customers with direct mail pieces, bringing your message and brand right to their front door. If you are targeting an area with high turnover and are interested primarily in brand awareness, USPS has a service called Every Door Direct Mail that allows you to send a postcard to every home on a particular mail route, and there are a ton of awesome vendors that can help you with everything from design to execution.
3. Offer Potential Clients an All-In-One Experience
While RESPA violations are constantly top-of-mind with us all, there are some incredibly beneficial and compliant ways to work with other settlement service providers that will increase your marketability. Consider marketing ideas like splitting some co-branded print marketing with a lender you trust, or a title company that you know has excellent customer service. By directing your clients to stellar options for all their needs in the loan process, you’ll be ensuring they have an optimal experience and will be more likely to refer you in the future. Do be careful with this tactic and safeguard yourself against any potential compliance issues that may arise out of working with another SSP.
Amplifying your messaging as a realtor should be about one thing – service. The easiest path to a full pipeline is to make every client interaction one that produces good will and referral opportunities. First, work on your values and your customer service, and then invest in the marketing strategies that will amplify that message.