7 Good Questions to Ask When Designing a Logo

Branding can be seen virtually everywhere, in our everyday lives. From the stores we shop in to creating our own company, many aspects of society are based on marketing. This can serve a great purpose for the latter when building an enterprise. However, it is vital to think about how branding is manifested.

Marketing campaigns can assist in the delivery of your promotional materials. A source of your branding, though, is a good logo. A logo represents the very essence of your brand. As such, you need to ask yourself several questions before creating one with a logo maker.

Use these foundational questions as a means to influence that decision-making process.

Question #1: Company Representation

As mentioned previously, your company is comprised of a multitude of components. The logo will be the most important aspect when it boils down to core characteristics. It represents your company, from the public image to your operations. As a result, what does your company represent?

From a public-facing stance, your logo should be based on what your business stands on. Think about this question from the perspective of your clients or customers. When they look at your proposed logo, will they see what the company represents? It is a foundational question to ask yourself, but it is essential nonetheless.

Question #2: Colour Scheme

Traditionally, logos can be a great visual representation of your brand. That, however, comes down to the types of colours you choose to use in its design. In a more conventional sense, many companies opt to go the route of a minimalist colour scheme. These logos use neutral colours, with the logo being simple.

If you choose to make your logo stand out, using colours is essential. The question to ask yourself here relates to what shades you wish to use. How will these colours complement each other to make a memorable logo? Use only what is necessary, and you will be good to go.

Question #3: Font

If colour is one of the most important factors to think about, then the font will be a close second. There are two prime considerations when considering what sort of font to use. Firstly, the size of the font used in your logo will matter. You need to have a big enough font in your logo so that consumers can see it.

What is perhaps the most important aspect of font, however, is the type you choose. The writing used in your logo’s design will reflect what you choose to portray. If your business is rather quirky, why not choose a quirky font by design? It may take a few attempts to get it right, but ensure you choose one that makes the most sense.

Question #4: Competitors

A competitor will always exist, even if you feel your company’s branding is unique. Take some time to do your due diligence and discover who these competing parties are. Then, inspect their business branding, including the logos they use. Most of the time, they will be trying to implement the same design choices you are.

Do these logos hold any similarities to what you are currently designing? Can you implement a logo design that captures your specific business operations if not? Further, your logo should be inherently special from the outside looking in. All of these tips should resonate with you throughout your creative design processes.

Question #5: Target Audience

Your customers are the main target audience to market your company to. However, customer demographics can vary widely, depending on what service or product you are selling. Do you know what these demographics are? Take some time to research them, and then base your logo’s design on these findings.

Question #6: Flexibility

Your business is yours to experiment with as you see fit. You may see your operations expanding into brand-new target markets if successful enough. Thus, down the line, you could feel the need to rebrand the business to meet these changes. Does your logo meet the times that you are in? If it does not, a redesign may be in the cards.

Question #7: Professional Opinion

Creating something from scratch can be complex, especially when running a new company. Should this be the case for you, speaking to professional designers may be worth it? These parties can assist you throughout the design process. Use their tips to create a logo that reflects your company aspirations and long-term branding!